Stand TelevisaUnivision- MIPCOM Cannes 2022
Following a merger in April 2021 with US based Spanish language broadcaster Univision, our long-standing client Televisa returned to the Cannes television markets at Mipcom 2022 with the launch of their new brand TelevisaUnivision.
A new brand requires a new stand and Los Angeles based agency Claire O’Farrell Design contacted Button Design to build the new exhibit. The stand is bright and eye-catching with large back lit logos running the length of the exterior wall.
Five small meeting rooms run the length of the stand from the reception area to the open plan hospitality area which includes the ‘Cafécito’ staffed bar, self-service hospitality counter and large conference room with glazed wall.
The stand has a large open plan terrace facing the port and the old town of Cannes and is furnished with comfortable lounge seating making it a perfect destination for the various events hosted on the stand during the market.
The new branding is reflected in the strong colour palette of inky blue and soft white with punchy orange and warm accents of wood. The companies’ product and screening content was discretely presented in chic wooden picture frames which co-ordinated with a selection of decorative accessories creating a sophisticated and relaxed environment.