Working with Passion Distribution for the first time the clients brief was to create a modern and fresh stand taking their exhibit to the “next level”. They were looking for a premium installation with a comfortable and impressive feel.

The design also had to be adaptable for installation in a different location at the MIP TV market in April 2024.

Working with their updated logo and brand guidelines we created an open plan layout with custom built soft seating areas along one side and a central conference table and hospitality hub. Taking advantage of the additional ceiling height in this area of the exhibition hall, exterior branding was displayed at maximum height. This was broken up internally with the use of vegetation and LED glow lighting in pink to soften the structure and enable the installation of feature pendant lighting above the meeting areas.

A large terrace facing the Old Port of Cannes was furnished with comfortable lounge seating and large parasols for protection against the bright sunshine.