Stand ABS CBN - MIPCOM Cannes
Philippine based media company, ABS-CBN are regular exhibitors at Cannes TV markets and in October 2019, in collaboration with the Dutch production company Fritz Productions, presented a new reality talent show ‘Your Moment’.
A significant part of the exhibit was dedicated to this new project as the client planned to host a cocktail and presentation during the market. Furnishings were kept simple to enable a switch to high tables for the cocktail and ensure maximum space was available for the many guests.
To clearly define the two areas and the different projects presented, an angled fascia demarcated the left hand side of the stand with oversize lightboxes showcasing ABS-CBN drama productions. This was an ideal position for the installation of a 3D backlit logo.