A significant part of the exhibit was dedicated to this new project as the client planned to host a cocktail and presentation during the market. Furnishings were kept simple to enable a switch to high tables for the cocktailand ensure maximum space was available for the many guests.
To clearly define the two areas and the different projects presented, an angled fascia demarcated the left hand side of the stand with oversize lightboxes showcasing ABS-CBN drama productions. This was an ideal position for the installation of a 3D backlit logo.