Stand Endeavor - MIPCOM Cannes
With headquarters in Beverly Hills and offices worldwide, Endeavor represents artists in movies, television, music, theatre, digital media, and publishing. It also interests in sports including the NFL and NHL and leads a group which owns the Ultimate Fighting Championship and Miss Universe brands. In 2017 Endeavor launched Endeavor Content which finances and markets films and television productions.
For the last three television markets, Endeavor has returned to Cannes using a part of the Gare Maritime which is located next to the Palais des Festivals on the Old Port of Cannes. A delightful location facing the yachts, with a large terrace and spacious open plan interior. Once again working with the London based communications agency we were instructed to create a working environment with a variety of formal and informal working zones, a presentation area and refreshments bar.
The desired look was a bistro style loft with industrial touches, this was achieved using parquet style flooring, distressed brick effect wall panels and a galvanised metal effect vinyl applied to existing doorways. A bistro style bar included the feature of a custom-built backbar and living wall which softened the industrial feel, suspended filament lighting and a mix of Chesterfield sofas, comfortable armchairs, bistro tables and chairs and a large display bookcase maintained the theme. Attractive wooden planters formed a screen around the two terraces which included comfortable corner seating and a mix of tables and chairs. Once again, a mix of accessories and floral décor provided the final touch to what was a very successful and striking exhibit.