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Cannes Lions 2022 : The city of Cannes sells its heritage, in the form of NFT

NFTs, Non-Fungible Tokens (a unique digital token), act as a certificate of authenticity or a deed of proof confirming that a digital asset is unique and not interchangeable. An NFT can never be modified, adjusted or stolen, thanks to the principles of cryptography

The city of Cannes, first French and European city to invest in the Metaverse

During the Cannes Lions, from June 20 to 24, 2022, the city of Cannes will auction its emblematic sites… in the form of NFTs.

Sites available for sale include the world famous La Croisette, the Old Port, the island of Sainte Marguerite, the marine eco-museum, the Malmaison, the Forville market, Le Suquet, the Port Canto, the Pointe Croisette and the Georges Méliès Campus.

An 11th site and NFT, as yet to be revealed, will be offered to a resident of Cannes during prize a draw.

10% of the proceeds from these auctions will be donated to the Cannes Donation Fund, which finances environmental actions.

Button Design, your event agency, in Cannes

Button Design based a few steps from the Palais des Festivals et des Congrès will be delighted to help you during Cannes Lions 2022.

You can contact us on 04 93 94 59 94 or by email at info@button.fr


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