Button Design submitted a tender proposal for the design and build of the prestigious exhibit that was to be the first time for Invest Qatar to participate at Mipim in Cannes. We were delighted when our proposal won unanimous support from the agency and participating exhibitors.

The exhibit was designed as a gallery style space with a central meet and greet zone and separate galleried areas off this to showcase the five featured brands. The focal point of the stand was the central reception/hospitality counter in the form of a shell and pearl with a feature LED ring light. An immersive audio-visual experience was created by our in-house team using four large LED walls to display a moving 360º scene of the Doha skyline from sunrise to sunset and beyond. Subtle branding was applied to the mainly white and glass wall partitions and a private meeting room and casual seating areas on the terrace made the overall exhibit a chic and practical destination during the busy market.