EG participated in Mipim 2023 with a dedicated pavilion perfectly located in front of the Palais des Festivals.
In collaboration with various private sector companies, regional cities and UK government organisations, EG hosted a packed programme of conferences and presentations.
Button Design designed and built the distinctive pavilion taking inspiration from the regionally encompassing branding. The focus of the stand was a highly visible stage, fully equipped with all necessary audio-visual equipment, as well as a welcome desk, bar and a private meeting room, located around a central reception space with access to a spacious terrace.
At the entrance of the pavilion a living wall with EG back lit branding served as an ideal photo backdrop.
The overall feedback from the client and participants returning to Mipim for the first time following a long absence due to Covid-19 was overwhelmingly positive as you can see in the video on the link below
https://www.eg.co.uk/eg-events/eg-at-mipim-2023/