EG, previously known as Estates Gazette, is a UK based publication specialising in real estate news and analysis. It provides insights into the commercial and residential property sectors, covering market trends, property deals, and industry developments.
In collaboration with various private sector companies, regional cities and UK government organisations, EG hosted a packed programme of conferences and presentations.
Button Design designed and built the distinctive pavilion taking inspiration from the regionally encompassing branding. The focus of the stand was a highly visible stage, fully equipped with all necessary audio-visual equipment, as well as a welcome desk, bar and a private meeting room, located around a central reception space with access to a spacious terrace.
At the entrance of the pavilion a living wall with EG back lit branding served as an ideal photo backdrop.
The overall feedback from the client and participants returning to Mipim for the first time following a long absence due to Covid-19 was overwhelmingly positive as you can see in the video on the link below