Invest Stockholm is the official agency for the promotion of investment in Stockholm. They are responsible for the marketing and development of the Scandinavian capital as a business destination. The organisation is a part of the Stockholm Business Region, run by the city.
Design details
Following a recommendation from our long-standing clients Equator Architects, also based in Sweden, we had the pleasure of collaborating with the Differ Agency to produce the Invest Stockholm stand at Mipim 2023.
The layout of the stand was divided into three distinct zones : a large reception area with giant lightbox featuring a panoramic view of the city and incorporating a long bar offering hospitality to visitors to the stand. A spacious terrace overlooking the bay of Cannes featured sustainably designed furniture and finally a meeting area offering a semi-private space for more formal meetings.