For Mipim in Cannes, Button Design submitted a tender proposal to design and build their first exhibit. We were delighted when the agency and participating exhibitors unanimously approved our proposal.

The exhibit was designed as a gallery-style space. At the center, a meet-and-greet zone connected to separate galleried areas showcasing the five featured brands.

The focal point was the central reception and hospitality counter, shaped like a shell and pearl and highlighted by a feature LED ring light.

Additionally, our in-house team created an immersive audio-visual experience using four large LED walls. These displayed a moving 360º scene of the Doha skyline from sunrise to sunset.

Subtle branding was applied to the mainly white and glass wall partitions. A private meeting room and casual seating areas on the terrace made the exhibit a chic and practical destination during the busy market.