The exhibit space in 2024 was half the size of the previous event and needed to accommodate a similar number of partners and services. Keeping an open plan layout we created a central welcome area around a circular reception desk. Individual partner areas were located to either side of this central hub with a spacious conference room and hospitality/storage areas located to the rear of the space. Clean lines with organic curves and warm tones for open shelving gave the installation a chic and sophisticated feel with an Arabian motif subtly providing a backdrop to the striking branding and strong visual images.