FIFTH SEASON stand – Mipcom Cannes 2022 to 2024
Stand Fifth Season- MIPCOM
Following investment by Korean studio CJ ENM our LA based client Endeavor Content underwent a rebranding to Fifth Season. The company returned, post Covid, to Cannes and their previous location in the Gare Maritime next to the Palais des Festivals for Mipcom 2022.
Design details
The overall layout of the stand remained the same as previous markets with a new and fresher appearance to highlight the change in name and branding.
Having undergone a total re-brand in 2022 Fifth Season were looking to upgrade and re-vamp their exhibit for Mipcom 2023. The unique element of custom glyphs which make up the new branding were used to communicate the company’s philosophy and featured throughout the venue, in particular in the separation panels between the new meeting tables and screening areas.
Mid-century and classic Scandinavian designed furniture featured throughout with a verdant living wall behind the bar and lush plants create a comfortable relaxed environment. Simple photographic images were used to present the prestigious programming promoted at the market.
SURFACE
350m2
