The Emaar stand was the largest exhibit at the Mipim markets they attended. The clients brief was to create an efficient interaction with visitors, through a customer journey and a memorable experience using interactive technology with a modern and slick theme. The overall ambiance of the stand was light and spacious using clean modern lines and combining contemporary and traditional materials to create an elegant and refined atmosphere with a natural traffic flow. Lightwood textures combined with white gloss cabinetry and reflective facets created a sophisticated environment.