Caracol Televisión is a Colombian free-to-air television channel. It is one of the main private channels in Colombia and produces and distributes over 5,000 programs broadcast in more than 80 countries.
Design details
For our first collaboration with Caracol at Mipcom 2022, we created a stand that met their expectations. The design featured clean, attractive lines with white laminate and light wood finishes.
The stand was fabricated to be stored and re-used at future markets.
Caracol’s programs were highlighted through large-format images in the private offices and light boxes in the open areas.
Centrally located opposite the main entrance of the Palais des Festivals, a backlit logo on each side of the stand ensured visibility as soon as visitors entered the exhibition hall.