Working with Passion Distribution for the first time the clients brief was to create a modern and fresh stand taking their exhibit to the “next level”. They were looking for a premium installation with a comfortable and impressive feel.
The design also had to be adaptable for installation in a different location at the MIP TV market in April 2024.
We worked with their updated logo and brand guidelines to create an open-plan layout.
Custom seating areas were installed along one side, with a central conference table and hospitality hub.
The extra ceiling height allowed exterior branding to be displayed at its maximum.
Inside, vegetation and pink LED lighting softened the structure.
Feature pendant lights were added above the meeting areas.
A large terrace facing the Old Port of Cannes was furnished with comfortable lounge seating and large parasols for protection against the bright sunshine.