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Stand Arabian Centres- MIPCOM Cannes 2022

Arabian Centres Company (ACC) is the leading owner and operator of shopping centres in the Kingdom of Saudi Arabia. ACC owns, operates and manages a portfolio of 21 shopping centres and complexes located strategically throughout the Kingdom of Saudi Arabia’s 11 largest cities.

Design details

Button Design had the privilege of a first collaboration with ACC at Mapic 2022, we created a stand that lived up to expectations, using high-end materials and finishes. The design, created by architect and Head of Design at ACC Nicolas Gaito, featured various height Riyhad sand stone effect walls in square shapes, softened by curved angles. Strong vertical edges delineated the crisp white finish of the interiors of the semi-private meeting areas, overhead hanging fascias and black lighting frames continued the theme above the open plan central area which included three model displays of new projects.

Large LED screens in the meeting spaces showcased a combination of malls and Saudi fashion. This content was highlighted throughout the stand with mannequins dressed by two Saudi designers and double height vertical LED walls showing dynamically produced content with a strong fashion biais.

Visitors were seduced by activities on the stand throughout the market with cocktails and canapés as well as live demonstrations by the celebrated calligrapher Wissam Shawkat.