‘Irrepressible Cannes’ : A plan of action to relaunch tourism sectors

2020 has been an economic and social catastrophe for the global tourism industry. With this in mind, the city of Cannes and the Palais des Festivals have put in place a new strategy entitled ‘Cannes Résilience’ with the aim of reversing this negative trend.

A sudden cessation of all tourist activity

In normal circumstances the Palais des Festivals plays host to dozens of conferences throughout the year however the dramatic events of 2020 have led to the loss of approximately 700 million euros which represents 73% of its’ annual turnover.

The cancellation of one conference after another and the monumental drop in international visitors has led to a 60% reduction in hotel occupancy in the same period compared to 2019.

What can Cannes do to reverse this trend?

In collaboration with local business leaders and professionals in the tourist sector the initiative has been working since last November to develop innovative and pertinent strategies.  Based on feedback from conference and event organisers and their participants, the aim is to establish a framework to place the town of Cannes in the best possible position to relaunch the travel sector and ensure a return to activity as soon as circumstances allow. 

On a positive note, the crisis also presents an opportunity to reposition the towns offering and rethink old standards.  

Button Design is ready and primed to respond to your requests as soon as you feel able to return to the markets. 

Button Design

1 rue Alliéis – 06400 Cannes

Email : info@button – Téléphone : 04 93 94 59 94



The magic of Christmas has worked : the Cannes Christmas market is still going ahead!

While the Nice Christmas village is unfortunately cancelled, the Cannes Christmas market will take place after all this year, from December 12, 2020 to January 3, 2021. About forty traders will be selling a variety of products including scarves, jewellery, crafts … etc.  So plenty of gift ideas

Sanitary measures

Strict sanitary measures to be imposed by the Town Hall during the Cannes Christmas market

  • Hydroalcoholic gel at the entrance to the village and in each chalet, 
  • Compulsory wearing of a mask,
  • Take away food & drinks only, 
  • Preference for contactless payment. 

Breathtaking illuminations :

Various other festive activities

Various other festive activities will take place during the month of December throughout Cannes

  • December 16 : Santa Claus costume show – Salle Gilbert Fort.
  • From Saturday 19 to Sunday 27 December from 3 p.m. to 7 p.m : Father Christmas chalet – Avenue Pierre Sémard.
  • December 24 : Little Musical Train – Rue d’Antibes.

‘CHRISTMAS ON THE BALCONY’ on social networks

That’s not all ! A competition has been organised by the City of Cannes, for the best decorated balcony in town.  From December 1, all Cannes residents, individuals and traders, can take part by posting a picture of their decorations on social media and then submit a form on the Cannes website and it’s done! Participants have until December 24, 2020 to join in.  Prizes include a night for two people in a Cannes Hotel for the first three winners in each category (1st Prize Facebook, Twitter and Instagram). 

Like Button Design, the City of Cannes seems to be more and more engaged on social networks

All in all an exceptionally festive Cannes Christmas for a very exceptional year !

International museum of film and the Cannes Film Festival

Over the past 10 years, the town of Cannes has set itself a new challenge, to make Cannes the capital of cinema in France.  In addition to the Media campus currently being built at the Bastide Rouge Technopole, there are also plans to create and build an International museum celebrating film and the Cannes Film Festival.  The aim is to spotlight French cinema and the future of its role in our culture.

Cannes – The capital of French cinema

The choice of Cannes to host this venue is a logical one.  For the past 70 years the town has hosted the biggest cultural event in the world, the International Cannes Film Festival , as well as other media and audiovisual events such as Cannes Lions Festival, trade shows MIDEM, MIPTV and MIPCOM which are held here in the famous Palais des Festivals and more recently the newly created Cannes Series festival celebrating new television serial content.

Two possible locations are being considered for the International museum of film and the Cannes Film Festival. The first is a site on the Avenue Francis Tonner close to the centre of Cannes and covering a 2 hectare site.  The second on Avenue Raymond Picaud which may also include a film studios complex.

Opening set for 2025

The townhall of Cannes hopes to fast track the project and open the museum in 2025.  In partnership with Universcience, installations will be split into five themes :

  • A permanent exhibit showcasing The International Cannes Film Festival
  • An interactive area featuring special effects and new technologies.
  • A conference and temporary exhibit space to include projection theatres
  • An area dedicated to the history of cinema and the preservation, restauration and screening of cinematographic heritage.
  • A zone to be made available for companies involved in the film industry to enable them to showcase their activities.

Button Design will keep you up to date with the works once they begin.


Email : / Phone number : 04 93 94 59 94

Social medial : FacebookInstagram et LinkedIn.


Esport – a sector also affected by the pandemic

During the current crisis, one might imagine that the Esport sector would be unaffected.  In theory yes, with many of us locked down at home and some of us furloughed with a lot of free time on our hands there is more than ample opportunity to spend more time on this activity.  However, is this sector really untouched by the virus?  Esports Bar Cannes 2021, an event not to be missed?

Nicolas Besombes, sociologist and vice-president of the France Esports association gives his opinion

He says, there is no doubt, the Esport sector is equally affected by the pandemic.  For a number of years now, Esport has united a great number of players with major competitions.  Many of these have been cancelled or postponed and as a consequence many events surrounding Esport have suffered.  According to Nicolas Besombes, many self-employed and free-lancers working in the Esport industry have been impacted by the crisis.

Esports Bar Cannes 2021, an essential date in the calendar

Esport Bar Cannes 2021 is the international networking event, bringing together Esport professionals and their commercial partners with the aim of improving global relations between traditional investors and international Esport companies.  The exhibition will take place from the 16th to 18th February 2021.

This year the exhibition will be more relevant than ever encouraging discussions over the current crisis and promoting future links.

Button Design, with offices located just 600m from the Palais des Festivals in Cannes

Need to organise your business trip to Cannes?  Design a booth or organise a meeting?  Maybe you need audiovisual equipment?  Button Design accompanies you before, during and after your event!  Don’t hesitate to visit our website to find out how we can help you.  

To contact us

You can contact us by phone on 0493945994, by email at or via the contact page of our website.

Find us on FacebookInstagram and LinkedIn.


IPEM will be held in early July 2021, in Cannes.

IPEM, the largest European private equity exhibition is scheduled from 6th to 8th July 2021, in Cannes. This will be the 6th edition of a market that has become an essential event in the financial investment calendar with high end exhibitors such as BNP Paribas, BPI France, France Invest, Activa Capital among the 3,200 participants. 

An important conference program, with the health crisis at the heart of the event

An event that is all the more important in the current climate to keep up with the changing mood of investment. The organisers have taken all the necessary measures to ensure that the event takes place in a live format in 2021. The IPEM program, which is now available, promises to be comprehensive and enriching! The three themes to be addressed during the 3 day conference will be :


Would you like to discover the full IPEM Cannes July 2021 program?  Click here to view it.

Button Design is available for all your requests

Need to organise your business trip to Cannes?  Design a booth or organise a meeting?  Maybe you need audiovisual equipment?  Button Design accompanies you before, during and after your event!  Don’t hesitate to visit our website to find out how we can help you.  

To contact us

You can contact us by phone on 0493945994, by email at or via the contact page of our website.

Find us on Facebook, Instagram and LinkedIn.


Mipim 2021 Cannes rescheduled

On Friday 9th October, Reed Midem announced the rescheduling of Mipim 2021 Cannes.  The annual international real estate market will now take place from the 7th to 10th June instead of the previously planned dates in March.  A combination of potential ongoing travel restrictions and quarantine rules connected to the Covid-19 pandemic has led to this decision.

The return of professional events is a necessity, Mipim 2021 Cannes is a prime example.

Having canvassed their participants the overall feedback appears to show that clients are keen to return to Cannes.  It is clear that professionals from the property sector want to meet and network again, obviously this must take place in an environment of safety and ongoing confidence.  Here at Button Design we support this decision and, like Reed Midem, we hope to see improvements in the worldwide health situation so that we may all feel able to travel and get back to business in the ‘new normal’.

Creative stand designer, Audiovisual equipment supplier and event organizer, Button Design remains at your service!

We look forward to welcoming clients, old and new, back to Cannes next summer when the sun will shine and outdoor events and activities will be high the agenda.

To contact us

Do you need information? You can contact us by phone on 0493945994, by email at or via the contact page of our website.

Find us on Facebook, Instagram and LinkedIn.

The “mini” Cannes Film Festival will take place from October 27 to 29!

The Cannes Film Festival, organised in collaboration with the City of Cannes, is the hope that the event sector is regaining its momentum. The Festival will take place in a different form, part of the Cannes 2020 Official Selection will be presented during the event.

A triumph by Emmanuel Courcol with Kad Merad, will open the Festival and will end with the preview of Les Deux Alfred by Bruno Podalydès, in the presence of the director and main actress Sandrine Kiberlain.

A real treat for the cinema and events secteur!  We hope that this approach will make it possible to resume the normal course of events and that the 74th edition of the Cannes Film Festival will be held from May 11 to 22, 2021.

Reed Midem cancels Mipcom in Cannes

Reed Midem, organisers of Mipcom, have announced that the annual October television market and conference will be held exclusively online.  The physical version of Mipcom was due to take place in Cannes on October 12-14 but was today cancelled.

Despite changing the concept of the event in an attempt to make the market coronavirus-compliant, removing exhibition stands from the Palais and rebranding the market as Mipcom Rendezvous Cannes running alongside a digital market, the pandemic has once again impacted an attempt at market recovery.

Ongoing uncertainty around Covid-D19 and recently increased travel restrictions make the physical event unviable and have forced Reed Midem to admit defeat by cancelling the event for the first time in its history.

We await to see what will happen with Mapic, the international retail property event also organised by RM, which is due to take place from 17th to 19th November.


Yesterday was the opening day of the tradeshow for business tourism and events.  United and confident professionals met at the Palais des Festivals, which has received an official approval rating for ‘Sanitary Security’ by the Socotec group.  Compulsory mask wearing and hydroalcoholic gel available throughout the venue, clear signage as well as regular announcements reminding participants of the precautions to be respected meant that the Palais felt like a safe and well managed environment.

At last we feel confident and positive about the future of upcoming exhibitions!